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17 September 2020

Stella McCartney corner opened at the Babochka Concept Store on 17th of September. The space presents a new fall-winter collection, in which Stella emphasizes her love for animals and the concept of sustainable development. This time, the renowned environmentalist showed the public even more elegantly and skillfully cut designs from eco-materials, from leather to feathers.

To match the collection and the main philosophy of Stella McCartney brand, the corner also consists of natural and recycled materials: steel, natural wood, untreated glass, etc. Even the mannequin was specially made from bioplastic. The walls convey a special tubular texture and resemble the walls of Stella's childhood room, she says. The theme of fun and good mood is continued by a LED installation, in the spirit of the brand's DNA. Indeed, for Stella McCartney, the most important thing is not to harm nature and remain cheerful at any time. This approach to life is reflected both in the interior and in the FW2020 collection.